“The only constant is change”
Narmi was founded with a simple mission: build a world-class digital banking experience that’s accessible to everyone. And thanks to a culture of stable innovation and a team that is arguably the best across all of SaaS, Narmi has been able to continue meeting the needs of community financial institutions. Our mission has led to the development of products banks and credit unions rely on to grow – a beautifully designed digital banking platform, consumer and business digital account opening, a robust admin platform, and Narmi Analytics just to name a few.
Narmi’s products have evolved and matured over the years, and we realized that our brand promise needed to evolve alongside it. As our offering has grown, so has the time it takes to explain all of what Narmi can provide. This led us down a path of self-discovery to distill the qualities that differentiate Narmi into one encapsulating statement.
Our new brand message had to be streamlined, intuitive, and easy to understand at first glance – just like our products! We wanted to capture our dedication to constant, stable innovation and how we’re evolving along with the banks, credit unions, and communities we serve, and sourced feedback from them to get varying perspectives on our brand. We’re thrilled to announce Narmi’s news brand evolution, and show a bit of process that went into crystallizing Narmi’s identity into a powerful and simple promise:
We needed a message that both explained and reflected who Narmi is and what we’ve built. We knew it had to be simple, clear, and easy to remember. Simplicity, though, can be surprisingly difficult – especially when it comes to distilling down so much information into one effortless statement.
To better express who we knew we were, we undertook a process of self-discovery. This included interviews with customers, stakeholders, and Narmi employees, asking some tough questions that led to illuminating answers. The process distilled out some key characteristics and values our customers saw in us.
Our open platform means financial institutions can integrate with the best platforms out there with minimal friction for them and their customers and members.
Easy integration with third-party platforms and products means that banks and credit unions can create custom systems that meet their needs, a personalization option that will continue to play a major role in the future of banking.
Everything we make is designed with user experience in mind, whether it’s for the back-office of a bank or credit union or for the end-user.
If a web or mobile experience is frustrating, confusing, or unappealing, it’s not going to attract new users. That’s why we stay on top of our user experience, ensuring it’s always seamless, intuitive, and enjoyable to use for everyone.
Going live with Narmi isn’t a one-and-done experience. Our customer success teams stay in constant contact with our customers to make sure everything is working the way it should, and mindfully integrate feedback into our updates.
Along with the digital staples of good user experience and customization, we know communication is also key. If someone has a question, they need to be able to get an answer. We’re dedicated to providing that support with consistently open channels of communication.
We don’t just want our customers to grow, but our relationships, too, because that’s really the core of banking and of community. Our products make those relationships easier and more seamless.
While digital options mean greater convenience, they’re no substitute for real human relationships – and we see no reason why they can’t coexist.
Narmi is how community financial institutions unlock the very latest capabilities in digital banking and account opening, so they can move faster, tap new growth opportunities, and be where banking is going. Too many of the current digital banking platforms aren’t keeping up with the
pace of change in consumer expectations. And complacency comes at big cost, as legacy tech slows growth. To be where banking is going, you have to offer an experience that is:
“Online account opening ... Narmi got it done. Game changer for us.”
Narmi offers a user experience that makes every digital banking interaction easier for your customers and your team
“Narmi keeps up. They do releases and updates every month.”
Narmi is an agile partner who’s delivering new ideas and continuous improvements on a regular basis
“We felt like we were building it with them, rather than buying a product and then trying to have it changed later.”
Narmi provides the help of a partner whose unrelenting dedication to your success is only second to their passion for your customer’s success
Banking is going a lot of places, some expected, some surprising. But one thing is for certain: we’ll help banks and credit unions get there by helping them craft their own journeys and meet the unique needs of their communities. That way, they can continue providing the service their customers and members have come to rely on while continually elevating their banking experience.
On average, Narmi customers see results like 3X the account growth in less than 30 days, 4X deposits growth in 90 days, and 100% on-time, seamless implementations.
Narmi also strives to be forward-thinking and forward-moving internally as well as externally. Our employees, some of the best and brightest in their fields, make us who we are and as good as we can be. We’re people-first for our customers, and we’re people-first for our team, too.
